AI-Powered Marketing Tool

AI × Big Dataenables
Research to Business Strategy & Tactics Design in just
10 minutes

Simply input what you want to investigate, and AI will leverage big data to extract valuable business insights

AI

KIZUKEY AI

Query

Analyze user reviews and ratings of our product 'Smart Desk Light Pro' on Google Shopping to identify customer satisfaction, product strengths and weaknesses, and areas for improvement.

Research Results

Data Sources

KIZUKEY AI is an intuitive"Insight"generating Marketing Strategy Planning Tool

Diverse External Data from WEB, SNS, and EC Malls

Web Information

Catch the latest market trends and competitor movements from news, industry reports, and blog posts

Social Media

Collect latest trends and consumer voices from Twitter, Instagram, TikTok and other social media

E-commerce

Extract consumer insights from product reviews and bestseller information across e-commerce platforms

Primary Information From the Field

Enter Primary Information

Easily input directly collected customer surveys and on-site feedback to achieve more accurate outputs that reflect your company's unique perspectives and regional characteristics.

AI Integration & Analysis

Providing Insights through High-Precision AI Analysis

AI Insights

High-precision AI integrating vast amounts of data detects subtle market changes and potential customer needs that were often overlooked before, automatically generating optimal marketing strategies and action proposals.

Additionally, by combining trending keywords on social media with purchase patterns on EC malls, we can extract effective campaign strategies and compelling points.

Automating Traditional Manual Marketing Processes

AI Insights

By automating traditional complex and time-consuming marketing processes, we significantly improve overall operational efficiency.

This allows resources to be focused on more strategic and creative tasks, leading to improved client proposals and ultimately resulting in differentiation from competitors and strengthened competitiveness.

Research Process

Extract business-relevant research results and insights by simply entering minimal information

Strategy Design

We analyze your business model, past marketing data, and market trends to propose optimal strategies. AI supports goal setting, target customer identification, and KPI establishment.

Persona Design

AI analyzes customer data and automatically generates detailed personas. We visualize age, gender, interests, and purchasing behavior to support more effective marketing initiatives.

Marketing Research

AI collects and analyzes information from web and social media to understand market trends and competitor movements.

Analysis & Report

We visualize collected data in an easy-to-understand way. The system includes reporting functionality to support data-driven decision making.

Tactical Design

AI proposes innovative promotion plans and supports their execution. It can also create social media post content and suggest advertising creatives.

Research Results

AI Research Results

Based on minimal input information, determine the Service Clarity Level (SCL) of the client's products/services, and propose optimal business and marketing strategies to address the identified challenges.
AI

SCL-based Marketing Strategy Planner

Instructions

Product: Health Supplement Overview: - 100% Natural Ingredients - Daily Health Maintenance Support - Primarily Targeting Seniors Current Challenges: - Difficult to Differentiate from Competitors - Stagnant New Customer Acquisition - Low Brand Awareness

Research Results

001

Step 001

Completed

Understanding the Current Market Environment and Customer Needs As an initial step, comprehensively understand market trends, competitive landscape, and customer needs. Key Activities: - Analyzing the size and growth rate of the target market - Analyzing the features, pricing, and marketing strategies of competing products - Researching customer purchasing behavior, needs, and pain points

002

Step 002

Completed

SCL Analysis and Issue Identification Based on the collected data, analyze the product/service's Service Capability Level (SCL) and identify key issues. Key Activities: - Analyzing the product's technical features and the value it provides to customers - Analyzing customer awareness, brand image, and customer satisfaction - Extracting issues using SWOT analysis, PEST analysis, etc.

003

Step 003

Completed

Strategic Planning and Proposal of Measures Based on the identified issues, formulate and propose specific marketing strategies and measures. Key Activities: - Developing messaging and communication strategies tailored to the target audience - Proposing specific measures such as digital marketing, PR, and events - Formulating an execution plan including KPI settings, budget allocation, and schedule

Execution Results

Execution Results

Completed
【SCL Analysis Results】 Marketing Proposal for the Innovative Sleep Support Device "Dream Weaver" Marketing Proposal for Dream Weaver Based on the SCL Marketing Sales Proposal Manual 0. Purpose and Overview of the Manual The purpose of this manual is to propose marketing measures with a step-by-step approach based on the Service Resolution Level (SCL) in response to client marketing requests. This time, we will consider the user's request as a client request and formulate a marketing plan for the innovative sleep support device "Dream Weaver." Dream Weaver is a revolutionary product that combines the latest sleep science and AI technology. Assuming that it corresponds to Level 4: High-Definition Product Level, we will consider the measures. 1. Client Request Hearing 1.1 Initial Hearing: Gathering Basic Information (1) Company Information Company Name: Sleep Tech Innovations, Inc. (manufacturer and distributor of Dream Weaver) Business Overview: Planning, development, and sales of sleep technology products Scale: Startup Major Customer Groups and Product Lines: ・Major Customer Groups: Men and women in their 20s to 50s, those interested in improving sleep quality, technology product enthusiasts, health-conscious people ・Major Product Lines: Dream Weaver (sleep support device), sleep analysis app, related accessories (2) Current Issues and Background of Requests Current Issues: ・The innovative nature of the product is not fully recognized. ・Differentiation from competitors' sleep trackers and apps is an issue. ・Due to the high price range, there are some who hesitate to purchase. Background of Requests: ・Increase product awareness and establish brand image. ・Establish competitive advantage and expand market share. ・Improve customer experience and strengthen loyalty. (3) Types of Measures to be Implemented ・Digital advertising (video ads, SNS ads, search ads) ・PR and publicity initiatives (information dissemination by sleep experts, promotion of experience reviews) ・Experiential events, partnerships (hotels, clinics, etc.) ・Product lineup expansion, introduction of subscription models ・Community building, strengthening customer support (4) Budget, Schedule, and Performance Goals Budget: To be confirmed (considered with a provisional budget because it is in the initial stage) Schedule: To be confirmed (varies depending on the content of the measures) Performance Goals: KPI: ・Product awareness ・Website visits ・Number of participants in experiential events ・Online sales ・Customer satisfaction (NPS, CSAT) KGI: ・Expand market share ・Increase brand awareness ・Improve customer loyalty 2. Confirmation of Service Resolution Level (SCL) Dream Weaver is considered to fall under Level 4: High-Definition Product Level. The product/service specifications are almost finalized and it has already been launched. The next step is to clarify differentiation points and added value, and establish an advantage in the market. 3. Research, Analysis, and Proposal Flow by SCL Level As Level 4, we will conduct research, analysis, and propose measures based on 3.4 Level 4: High-Definition Product Level. 3.4 Level 4: High-Definition Product Level 3.4.1 Research and Analysis To-Do Continuous Data Monitoring: Implementation Details: Actual sales data (EC site sales data), app analysis (usage status, user attributes), advertising effectiveness measurement, customer satisfaction survey, cancellation reason analysis Purpose: To visualize the results of current marketing activities, identify issues, and find areas for improvement. Setting Example: Marketing dashboard construction, monthly report creation and sharing Regular Competitor Watch / Cannibalization Analysis: Implementation Details: Collect information on sales trends of competing products, new products and campaigns, research reviews and reputation of competing products, regularly update comparison tables of functions and prices of own and competing products. Purpose: To understand changes in the competitive environment and maintain/strengthen the company's competitive advantage. Setting Example: Create monthly competitor watch reports, share information on competitors' new services and campaigns weekly. Multi-stage Personas and Customer Segment Refinement: Implementation Details: Existing customer data analysis, customer segment creation, analysis of needs and purchasing behavior for each segment Purpose: To deepen customer understanding and develop more personalized marketing initiatives. Setting Example: Classify customer segments into 5 categories, elaborate persona images for each segment PDCA Cycle (Update Plan): Implementation Details: Based on data monitoring results, competitor analysis, and customer analysis, identify issues and areas for improvement, plan, implement, and measure the effectiveness of improvement measures. Purpose: Aim to improve product/service value, customer satisfaction, and business growth through continuous improvement. Setting Example: Run a PDCA cycle in a 2-month sprint, conduct usability testing once a quarter. Evaluate ROI for each promotional measure and reallocate budget: Implementation Details: Measure cost-effectiveness for each advertising/promotion initiative, focus budget allocation on highly effective initiatives. Purpose: Optimize marketing budget and maximize cost-effectiveness. Setting Example: Review advertising budget allocation monthly, set ROAS target values for each initiative. 3.4.2 Output Example (Final Proposal) (1) Marketing Dashboard Construction & Monthly Report Proposal Content: Build a marketing dashboard using tools such as Tableau and Google Data Portal. Monthly Report: Submit a report summarizing major KPI fluctuations, issues, and improvement proposals based on the dashboard. Purpose of the Measure: Visualization of marketing activities, data-driven decision making, acceleration of the PDCA cycle KPI: Monitoring of dashboard indicators, regular submission of monthly reports Budget: Dashboard construction cost, monthly report creation cost Schedule: Dashboard construction: 1 month, Monthly report: Every month (2) New Feature Release Plan & Release Campaign Proposal Proposal Content: Based on customer analysis and competitor analysis, expand the product lineup to meet new needs (e.g., kids' model, travel model, etc.), plan campaigns for new feature/product releases. Purpose of the Measure: Acquire new customers, upsell/cross-sell to existing customers, create buzz, and improve brand image. KPI: New product sales target, awareness improvement during the campaign period, number of new customers acquired Budget: New product development cost, campaign cost Schedule: New product development period, campaign period (1-2 months) (3) List of Measures by Customer Segment Proposal Content: Deploy optimized marketing initiatives for each customer segment. Purpose of the Measure: Improve advertising efficiency, customer engagement, CVR, and customer loyalty. KPI: Advertising CTR, CVR, engagement rate, and sales per customer for each segment Budget: Advertising budget allocation for each segment, content production cost Schedule: Segment analysis: 1 month, Measure implementation: 3 months~ (4) Competitive Trend Report & Differentiation Measures Proposal Content: Analyze trends in competing products, strengthen differentiation points of own products. Purpose of the Measure: Establish competitive advantage, expand market share KPI: Market share, number of superior items in function comparison with competitors Budget: Market research cost, cost of implementing differentiation measures Schedule: Competitor analysis: 2 weeks, Differentiation measure planning: 1 month
AI Use Cases

AI Use Cases

SCL-Based Marketing Strategy Planning AI

Use Cases

ToDo list verification for new business development Marketing strategy planning Research strategy planning

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Persona Auto-Generation AI

Use Cases

Persona planning for new business development, marketing, and research

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Market Research Analysis AI

Use Cases

Collect and organize existing information (statistical data, industry reports, news articles, etc.) to understand the general market situation (size, growth, major players, consumer trends)

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Interview Simulation AI

Use Cases

Verify question design before actual interviews by conducting simulated interviews with AI-generated personas Identify common themes and unique points by conducting numerous AI simulated interviews with personas, as actual interviews are limited to about 10 people

Target Users

・New Business Development ・Marketing Department ・Strategic Planning ・Research Department

Survey Design AI

Use Cases

Automatically generate survey designs that can deeply explore target audience's challenges and needs by simply inputting product/service overview

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Interview Content Generation AI

Use Cases

Automatically generate interview designs that can deeply explore target audience's challenges and needs by simply inputting product/service overview

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Social Listening AI

Use Cases

Business Analysis: Analyze company position, competitors, and customers using 3C and PEST analysis. Marketing: Competitor research, trend analysis, and promotion planning through social media analysis. Sales: Research customer interests and trends. Recruitment: Survey job seekers' perceptions of the company. IP: Patent and trademark information collection, similar IP research.

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Interview Result Analysis AI

Use Cases

Improve operational efficiency in interview research activities for consulting firms, advertising agencies, and research companies

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Interview Results Integration Analysis AI

Use Cases

Improve operational efficiency in interview research activities for consulting firms, advertising agencies, and research companies

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Survey Result Analysis AI

Use Cases

Improve operational efficiency in survey research activities for consulting firms, advertising agencies, and research companies

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

SCL-Based Marketing Tactics Design AI

Use Cases

Improve advertising agency workflow efficiency by providing detailed step-by-step procedures for each tactical phase based on the output from the strategy planning AI

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Specific Marketing Tactics Proposal AI

Use Cases

Illustrate specific marketing tactical proposals based on the marketing tactical direction determined by the 'SCL-Based Marketing Tactics Designer'

Target Users

・New Business Development Office ・Marketing Department ・Business Strategy Department ・Research Department

Coming Soon

Upcoming Services

Creative Phase

Creative AI

Creative Generation AI

Create compelling creatives based on product/service information, target audience, and challenges

Advertising Operation Phase

Advertising AI

Automated Advertising Operation AI

AI extracts optimal targets and operation rules based on promotional content and automatically manages advertising

Sales Phase

Sales Target AI

Sales Target Selection AI

AI selects appropriate sales targets based on product/service suitability and market trends

Talk Script AI

Talk Script Auto-Generation AI

Suggests effective talk scripts based on product/service suitability and market trends

KIZUKEY AIis a powerful partner that extracts essential"insights"from the sea of data and revolutionizes the entire business process

By utilizing this tool, you can create new strategic proposals and initiatives beyond conventional methods, taking a step forward into a future that rewrites industry standards.